Privacy Policy

Effective Date: August 18, 2026
Last Updated: August 18, 2026

Sonoma Auto Tech (“Sonoma Auto Tech,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, request automotive services, schedule an appointment, or otherwise interact with Sonoma Auto Tech.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Telephone number
  • Email address
  • Mailing or billing address
  • Vehicle year, make, model, VIN, license plate number, mileage, and other vehicle information
  • Service and repair history
  • Appointment information
  • Service requests and descriptions of vehicle problems
  • Communications with our staff or automated systems
  • SMS/text message communications
  • Information provided during telephone calls
  • Payment and transaction information
  • Information submitted through website forms, appointment requests, or other communication channels

We may also automatically collect certain information when you visit our website, including IP address, browser type, device information, pages visited, referring website, and other website usage information.

2. How We Use Your Information

We may use the information we collect to:

  • Schedule, confirm, modify, and manage automotive service appointments
  • Provide estimates, quotes, pricing information, and service information
  • Diagnose, service, maintain, and repair vehicles
  • Communicate regarding the status of a vehicle or repair
  • Send appointment confirmations and reminders
  • Send directions, shop information, hours, and other information requested by customers
  • Respond to questions and customer service requests
  • Process transactions and maintain service records
  • Communicate with employees and authorized personnel regarding customer appointments and service requests
  • Improve our website, customer service, and business operations
  • Prevent fraud, misuse, and security incidents
  • Comply with applicable legal and regulatory requirements

3. AI-Assisted Communications

Sonoma Auto Tech may use artificial intelligence (“AI”), automated assistants, virtual receptionists, and other automated technologies to assist with customer communications and business operations.

These systems may be used to answer telephone calls, respond to customer inquiries, provide information about services and pricing, collect vehicle and contact information, schedule or modify appointments, provide business hours or directions, route calls, send text messages, and communicate appointment information to authorized Sonoma Auto Tech personnel.

When interacting with an automated or AI-powered system, information you provide may be processed by technology service providers acting on our behalf for purposes such as telephone communications, speech processing, artificial intelligence processing, appointment scheduling, customer relationship management, and SMS messaging.

AI-generated information, including pricing or service information, is provided for convenience and may be subject to verification by Sonoma Auto Tech personnel. Final repair recommendations, estimates, authorizations, and charges may depend upon inspection or diagnosis of the vehicle.

4. Telephone Communications

When you call Sonoma Auto Tech, your call may be answered or assisted by an automated or AI-powered telephone system.

The system may collect and process information you provide during the call for purposes including answering questions, providing pricing or service information, scheduling appointments, routing calls, and assisting our employees with customer service.

Where required by applicable law, we will provide appropriate notice or obtain consent before recording telephone conversations.

5. SMS/Text Message Communications

If you provide your mobile telephone number and consent to receive text messages from Sonoma Auto Tech, we may send you SMS or other text messages relating to your interactions with us.

Messages may include:

  • Appointment confirmations
  • Appointment reminders
  • Appointment changes or cancellations
  • Directions to Sonoma Auto Tech
  • Shop hours and contact information
  • Service or repair updates
  • Requested pricing or service information
  • Follow-up communications concerning an appointment or service request
  • Other customer-service communications related to your vehicle or relationship with Sonoma Auto Tech

Messages may be generated or sent through automated technology or an AI-assisted communication system.

Message frequency varies. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message. You may receive a final confirmation message acknowledging your opt-out. For assistance, reply HELP or contact Sonoma Auto Tech directly.

Consent to receive SMS messages is not a condition of purchasing goods or services from Sonoma Auto Tech.

Opting out of SMS communications does not prevent Sonoma Auto Tech from contacting you through other permitted methods when necessary to provide requested services or respond to your communications.

6. SMS Privacy and Mobile Information

Sonoma Auto Tech does not sell your mobile telephone number or SMS consent information.

Mobile information, including telephone numbers and SMS opt-in or consent information, will not be sold, rented, or shared with third parties for their own marketing or promotional purposes.

We may disclose mobile information to service providers that assist us in delivering communications or operating our business, such as telecommunications providers, SMS platforms, scheduling systems, customer management systems, AI technology providers, and other vendors acting on our behalf.

Such disclosures are made only as reasonably necessary to provide services or communications requested by or associated with our customers.

7. Communications With Employees

Our automated systems may send appointment or customer-service information to Sonoma Auto Tech employees or authorized personnel to facilitate customer service and shop operations.

For example, when an appointment is scheduled through our AI telephone assistant, appointment information may be transmitted by SMS, email, software notification, or another communication method to appropriate Sonoma Auto Tech personnel.

Such information may include the customer’s name, telephone number, vehicle information, requested service, appointment date and time, and other information reasonably necessary to service the customer.

8. Service Providers and Third Parties

We may use third-party service providers to operate portions of our business, including:

  • Website hosting
  • Telephone and telecommunications services
  • SMS/text messaging
  • Artificial intelligence and automated communication services
  • Appointment scheduling
  • Customer relationship management
  • Automotive shop management software
  • Payment processing
  • Analytics
  • Data hosting and storage
  • Email communications
  • Cybersecurity and fraud prevention

These providers may process personal information on our behalf to perform services for Sonoma Auto Tech.

We do not authorize our service providers to use customer information for purposes unrelated to providing their contracted services, except as permitted or required by law.

9. Disclosure of Information

We may disclose personal information when reasonably necessary to:

  • Provide services requested by you
  • Operate our business
  • Work with vendors and service providers acting on our behalf
  • Comply with applicable laws, regulations, subpoenas, court orders, or other legal processes
  • Protect the rights, safety, property, or security of Sonoma Auto Tech, our customers, employees, or others
  • Investigate fraud, misuse, or security incidents
  • Facilitate a merger, acquisition, financing, sale, or transfer of all or part of our business, subject to applicable law

We do not sell personal information simply for monetary compensation.

10. Cookies and Website Technologies

Our website may use cookies, analytics tools, pixels, and similar technologies to understand website traffic, improve website performance, remember preferences, and measure the effectiveness of our website and advertising.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, telephone system, electronic communication, or data-storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted electronically.

12. Data Retention

We may retain personal information for as long as reasonably necessary to provide services, maintain automotive service and transaction records, comply with legal and accounting requirements, resolve disputes, enforce agreements, and support legitimate business operations.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

13. California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws.

Depending on the law applicable to Sonoma Auto Tech and the nature of the information involved, these rights may include the right to request information regarding personal information collected about you, request correction or deletion of certain information, and receive information regarding certain disclosures of personal information.

Sonoma Auto Tech will not unlawfully discriminate against an individual for exercising an applicable privacy right.

To submit a privacy-related request, please contact us using the information provided below.

14. Children’s Privacy

Our website and services are intended for individuals seeking automotive repair and maintenance services and are not directed toward children under the age of 13.

We do not knowingly collect personal information online from children under 13 without appropriate authorization.

15. Third-Party Websites

Our website may contain links to third-party websites or services. Sonoma Auto Tech is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party website or service you use.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, legal requirements, or services.

When changes are made, we may update the “Last Updated” date shown at the top of this Privacy Policy. Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised policy to the extent permitted by law.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or our communications practices, please contact:

Sonoma Auto Tech
1507 Sonoma Blvd, Vallejo, California 94590
Website: sonomaautotech.com

Please use the current telephone number, email address, and physical address listed on our website for privacy-related inquiries.